Is this an example of the cognitive surplus, of which Shirky (2010) was referring to; in action? I first saw this advertisement when it aired on commercial television on August 6, (Hiroshima Day) this year. View the advertisement 'A Million Pleas to free the world of nuclear weapons' here.
When I sourced the ad on the Internet I found this school site in Victoria. View student responses to this advertisement here. This is a powerful ad and its potential to engage students around the world, in orchestrating nuclear disarmament, is inspiring. It reflects the ability of information communication technologies (ICT)to provide an 'instant' public platform for students in order to give them 'a voice' in the 'online community'.
References
Hawkesdale P12...A Global Techno College. (2010). Million pleas: Campaign to free our world of nuclear weapons. Retrieved August 19, 2010 from http://hawkesdale.globalstudent.org.au/2010/08/05/million-pleas-campaign-to-free-our-world-of-nuclear-weapons/
millionpleas. (2010, August 10). A million pleas to free the world of nuclear weapons[Video file]. Retrieved from http://www.youtube.com/watch?v=lxOq9p6USew
TED. (2010, June). Clay Shirky: How cognitive surplus will change the world[Video file]. Retrieved from http://www.ted.com/talks/lang/eng/clay_shirky_how_cognitive_surplus_will_change_the_world.html
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